Trend research
Mega-trends are world-changing direction pointers
Mega-trends describe long-term changes to the structure of society and technology. They last for 10 years. The transformational power of mega-trends is so prolonged and far-reaching that they touch upon all aspects of life. Mega-trends not only change individual products and organisations, but also have a lasting effect on entire markets and political systems. Mega-trends are the established navigational instrument in an accelerated world of change.
How do mega-trends differ from other types of trends?
A look at the different types of trends and their interactions makes it clear how the micro-, macro- and mega-trends relate to each other and have an effect on society at large. Major change processes have small beginnings.