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Systematic trend management.

For efficient innovation work.

With TRENDONE, you can set up an end-to-end trend management process. We use trends as an effective tool to add a greater impact to the entire innovation process.

To the white paper

Flywheel for your innovation process

Innovation is a key factor in company success and occupies a leading position across all industries on the list of strategically important topics. At the same time, there is a widespread lack of the resources needed to boost future viability and guarantee competitiveness. The 5-phase trend management system from TRENDONE is the flywheel for your innovation process.

Situation facing innovation managers

  • The range of activities involved is becoming wider and deeper. Trends and technologies are growing in complexity, and innovation – as a part of the company core – has become a strategic key factor.
  • Inadequate idea management with no clear focus or prioritization. Ideas are mostly of an incremental nature and are nothing like radical or disruptive enough.
  • Wide-ranging expectations from different stakeholders weigh heavily on daily business and lead to uncertainty when action needs to be taken.

Solutions for innovation managers

  • Create a sense of orientation and a clear focus through systematic trend management, and use the available resources in the best possible way. Tried-and-tested trend frameworks enable strategic conclusions to be drawn.


  • Strengthen internal positioning, and establish a leadership position for prioritizing innovation projects and organizing idea management campaigns.


  • Create content and tools that make workflows easier, and introduce methodological guidance and defined conditions for each phase of systematic trend management.

Systematic trend management

Greater effectiveness for your innovation projects is our common goal; the systematic trend management process is the most reliable workflow for efficient implementation. As a flywheel for successful innovation activity, systematic trend management covers the entire cycle with its five individually configurable phases.

Trend scouting
Trend scouting
Trend identification & monitoring

Innovations with the potential to make changes: with our 360-degree method of micro-trend research, we identify trends and signals from all around the world. Permanent scouting and cross-industry research are the basis for detecting trends early on.

Trend Radar
Trend Radar
Relevance & degree of maturity

The company-specific relevance evaluation of trends and the classification of their degree of maturity in the individual Trend Radar enable an early awareness of innovation opportunities and strategic alignment.

Trend Radar
Innovation Areas
Innovation Areas
Action Areas & future potential

The identified topic and focus areas with the greatest future potential form the core of the innovation strategy. Focusing on the most valuable innovation opportunities is also the starting point for concrete innovation and product development processes.

Innovation Areas
Communication
Communication
Targeting & Reporting

The communication phase of trend management is all about the specific targeting of different stakeholders in the company. Communication and reporting with suitable output formats, such as Radars, studies and events, are relevant components for the effectiveness of systematic trend management.

Monitoring
Monitoring
Monitoring trends & innovation areas

Continuous monitoring enables companies to react quickly to relevant changes. The specific Trend Radars and innovation areas are updated regularly. AI-based monitoring makes it possible to support the entire process in the Trendmanager.

Trend scouting
Trend Radar
Innovation Areas
Communication
Monitoring
Trend scouting
Trend identification & monitoring

Innovations with the potential to make changes: with our 360-degree method of micro-trend research, we identify trends and signals from all around the world. Permanent scouting and cross-industry research are the basis for detecting trends early on.

Trend Radar
Relevance & degree of maturity

The company-specific relevance evaluation of trends and the classification of their degree of maturity in the individual Trend Radar enable an early awareness of innovation opportunities and strategic alignment.

Trend Radar
Innovation Areas
Action Areas & future potential

The identified topic and focus areas with the greatest future potential form the core of the innovation strategy. Focusing on the most valuable innovation opportunities is also the starting point for concrete innovation and product development processes.

Innovation Areas
Communication
Targeting & Reporting

The communication phase of trend management is all about the specific targeting of different stakeholders in the company. Communication and reporting with suitable output formats, such as Radars, studies and events, are relevant components for the effectiveness of systematic trend management.

Monitoring
Monitoring trends & innovation areas

Continuous monitoring enables companies to react quickly to relevant changes. The specific Trend Radars and innovation areas are updated regularly. AI-based monitoring makes it possible to support the entire process in the Trendmanager.

"Developing innovation areas based on the Trend Radar is incredibly helpful for focusing innovation activity. The entire Kardex organisation has a very clear image of which areas we wish to invest our innovation strength in. This results in efficiency and rigour."
Tobias Flury, Head of Technology, Kardex Remstar
TRENDONE Erfolgsstory Kardex Remstar - Tobias Flury, CTO
TRENDONE Erfolgsstory Kardex Remstar - Tobias Flury, CTO
"The applied method of organising macro-trends into a Trend Radar and then deriving the resulting challenges has proved highly successful for our strategy work. The clear visualisation of the results is really helpful when it comes to communicating the strategy work to our employees."
Robert Heismann, Manager After Sales Business Development, Porsche AG
"Fast, efficient, professional: the trend research approach by TRENDONE highly impressed us in a short space of time, and since then has helped us with our strategically important brand transformation process."
Stephan Fritz, General Manager Auto Bild Group
TRENDONE Erfolgsstory Auto Bild Stephan Fritz, General Manager Auto Bild Gruppe
TRENDONE Erfolgsstory Auto Bild Stephan Fritz, General Manager Auto Bild Gruppe
"In order to set visible signs of innovation, we have launched innovation processes that have developed well over the long term. TRENDONE taught us step-by-step and at the same time very sustainably to come closer to our vision of the future with the help of the jointly developed innovation strategy and thus gave us a good shake-up."
Martin Wilhelm, CEO Heidenheimer Zeitung
TRENDONE Erfolgsstory Heidenheimer Zeitung GF Martin Wilhelm
TRENDONE Erfolgsstory Heidenheimer Zeitung GF Martin Wilhelm

Benefits of trend management

Trend management is a process-based approach which enables companies to detect technological and societal trends and developments early on, evaluate the specific opportunities and risks, and derive concrete recommendations for action. TRENDONE’s integrated framework allows implementable results, efficient innovation processes and a high degree of effectiveness in your innovation projects.

Trend content

Worldwide trend scouting and continuous cross-industry research ensure that trends are identified at an early stage. You can start at any time with systematized trend content and an individual trend research for customized trend analyses.

AI support

In the Trend Manager digital innovation tool, an AI-based monitoring of trends, radars and innovation areas makes it possible to support the entire trend management process.

Methods

You can rest assured of being able to implement the process by using tried-and-tested methods and formats, as well making the most of our in-depth experience from over 600 successful consultancy projects across the entire spectrum of the innovation process.

Digital platform

The Trend Manager innovation tool is our digital platform for all phases of trend management. It enables collaborative innovation work with systematic trend monitoring and interactive Trend Radars.

Blueprint

Time saving, planability, reliability and transparency thanks to our blueprint approach with methodological guidelines and defined conditions for every single phase of systematic trend management with a guaranteed output.

End-to-end

Trends are the starting point and a tool for effective innovation work. We unfold their full potential by systematically using the specifically relevant developments across all the phases of trend management.

Your starting point for systematic trend management

How-to-manage-trends workshop: our digital half-day workshop is the ideal beginning for companies looking to put their future in their own hands. During a free meeting with an expert, we will discuss your specific situation in advance.

  • 1:1 meeting with an expert

  • Time investment of just 45 minutes

  • Select an appointment that suits you best

Book a free meeting with an expert now

Digital innovation platform and single point of truth for your trend management

The Trend Manager is the digital platform for all phases of your strategic innovation work: bundle your content, processes and projects into a single online innovation tool for transparent and collaborative trend and innovation management.

Create your own Trend Radar in the Trendmanager

Systematic trend management in real-life practice

White paper on trend and innovation management

Introduce systematic trend management and professionalize innovation processes.

PDF download (500 KB).
 

TRENDONE white paper on trend and innovation management teaser download
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